COVID-19 can be a Paradigm Changing Social Tipping Point for Climate Action

The coronavirus may facilitate fundamental changes that help us to combat climate change. The coronavirus has captured global attention and this has augured an unprecedented shift in our attitudes and behaviors.  It sets the stage for what is being called a reset in which we reorganize our lives and our behaviors so that we can keep temperatures from surpassing upper threshold limits that represent an existential threat to life on Earth.

If we are to tackle climate change we will need to see widespread changes. This includes individuals, businesses, all levels of government, as well as international organizations and multinationals. While laws, rules and regulations are undeniably critical, to address the scale of the threat we face we need action independent of censure or sanction.

What we need is a psychological change that augurs a paradigm shift.  A global mobilization to tackle climate change requires widespread public support that forces political leaderships to marshal the political will to act. To make this possible we need to see a far reaching change in fundamental values.

We can expedite this transition by leveraging our understanding of social tipping points (STP) and social tipping interventions (STI). STP is about far more than enhancing awareness this is about rapidly changing social norms. The research reveals that STIs can activate a contagious process that rapidly spreads values, norms, behaviors and technologies.

As explained by the Potsdam Institute to accelerate a fundamental shift in behavior we need to create a new social equilibrium in which climate action is recognized as the social norm. Research indicates that moving away from fossil fuels may be the first step in what has been described as a positive avalanche effect. This may be the most effective route to expedite the opening of political pathways that lead to decarbonization.

Whether or not the coronavirus will prove to be a tipping point remains to be seen. However, if we apply what we have learned from STI we may be able to increase the prospects for prosocial change. This modern day plague is in no way a guarantee of change but it does afford an opportunity for change, our challenge is how to sustain these changes. If nothing else the cornavirus has made it clear that widespread behavioral change is possible.

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